Marketing

Published Date: 2 November, 2020

Category: Marketing

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Neustar and Pathmatics discuss the latest trends in Paid Social and
Attribution

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustai.... Read more

Published Date: 2 November, 2020

Category: Marketing

Tags  

The Future of Measurement

Improving Outcomes with Unified Analytics The future of measurement requires a major rethink. Key to this is understanding how unified analytics, the complete integration of marketing mix modeling and multi-touch attribution, really works. Read this eBook to learn how to: Unify your marketing measurement strategy into a cohesive solution Quantify the impact of your marketing activity across all channels Understand the contribution of each channel to your business outcomes Plan f.... Read more

Published Date: 2 November, 2020

Category: Marketing

Tags  

Neustar and Pathmatics discuss the latest trends in Paid Social and
Attribution

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustai.... Read more

Published Date: 2 November, 2020

Category: Marketing

Tags  

The Future of Measurement

Improving Outcomes with Unified Analytics The future of measurement requires a major rethink. Key to this is understanding how unified analytics, the complete integration of marketing mix modeling and multi-touch attribution, really works. Read this eBook to learn how to: Unify your marketing measurement strategy into a cohesive solution Quantify the impact of your marketing activity across all channels Understand the contribution of each channel to your business outcomes Plan f.... Read more

Published Date: 2 November, 2020

Category: Marketing

Tags  

The Future of Measurement

Improving Outcomes with Unified Analytics The future of measurement requires a major rethink. Key to this is understanding how unified analytics, the complete integration of marketing mix modeling and multi-touch attribution, really works. Read this eBook to learn how to: Unify your marketing measurement strategy into a cohesive solution Quantify the impact of your marketing activity across all channels Understand the contribution of each channel to your business outcomes Plan f.... Read more

Published Date: 2 November, 2020

Category: Marketing

Tags  

Neustar and Pathmatics discuss the latest trends in Paid Social and
Attribution

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustai.... Read more

Published Date: 2 November, 2020

Category: Marketing

Tags  

The Future of Measurement

Improving Outcomes with Unified Analytics The future of measurement requires a major rethink. Key to this is understanding how unified analytics, the complete integration of marketing mix modeling and multi-touch attribution, really works. Read this eBook to learn how to: Unify your marketing measurement strategy into a cohesive solution Quantify the impact of your marketing activity across all channels Understand the contribution of each channel to your business outcomes Plan f.... Read more