Ideas Driven

We help you tell your stories compellingly

Agile Team

Young, passionate, experienced, professional; quick, high-impact turnaround.

One - Stop Shop

From digital to content, traditional media to new-age, for any industry

Customized Solution For You

Tailor-made for your unique audiences, investors, customers, and employees to drive real, targeted Impact

What is Step Up?

Step Up, a division of Genesis BCW India Group is a specialized communications agency for startups and entrepreneurs. Through a focused communications approach combining traditional media relations and digital storytelling, we help build and sustain the reputation for startups in India.

Why Step Up?

Step Up, a division of Genesis BCW India Group is a specialized communications agency for startups and entrepreneurs. Through a focused communications approach combining traditional media relations and digital storytelling, we help build and sustain the reputation for startups in India.

Our Expertise

At Step Up, we understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions to reach out to your relevant audience. As an experienced PR agency for startups, we believe that every brand has its own identity, so we don’t follow a one-size-fits-all approach. Instead, we provide Integrated communications solutions specific to the brand’s requirements, which include traditional as well as digital media and content.

Funding focused

One of the focus areas for any early-stage startup is to scale up their business. Since getting the desired funding has become highly competitive, we specialize in helping these startups build a share of voice that helps them stand apart. Our efforts, driven by creative writing and strategic media outreach, are centered around building a compelling branding for startups.

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Attracting customers

In a dynamic market like India, building a strong and credible reputation is pivotal to earn the trust of the customers. At Step Up, we understand this crucial element and believe in creating insight-driven campaigns to create a positive brand proposition.

Talent Engagement and Acquisition

Growing the business also means growing the team. Through startup communications, we help them showcase their unique culture and growth vision to the existing and potential employees.

Integrated solutions

With the changing customer preferences and the emergence of new marketing tools, we understand the need to provide unique and competitive solutions to our clients. Under the Genesis BCW umbrella, we have access to professionals with experience in digital marketing for startups and content creation, besides traditional media relations, helping us provide an array of services on demand.

Our Work

Lessons from the journey of a young entrepreneur

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The story of a startup for startups

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The story of a startup for startups

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Our Blogs

  • MARCH 09
  • BLOG
Lessons from the journey of a young entrepreneur

When I was growing up in a hostel in Mumbai, a poster in my room read, ‘Do When I was growing up in a hostel in Mumbai, a poster in my room read, ‘Do w...

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  • MARCH 09
  • BLOG
The story of a startup for startups

The story of a startup for startups I have always had a soft spot for startups and entrepreneurs—because..

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  • MARCH 09
  • BLOG
How design thinking can help startups evolve their communications and PR..strategy

A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques...

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Contact Us

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