•	Responsible for Carrying out the entire operation in Abu Dhabi and Al Ain (Modern Trade, Traditional Trade, HORECA)
•	Managing a team of over 50 members 
•	Co-setup team/individual route targets
•	Ensuring Sales targets are met 
•	Ensuring wastage’s are at minimal levels 
•	Acquiring new business in HORECA and Retail
•	Introducing new routes within the city and in the western region
•	Conducting negotiations for Business Development Agreements with Key Accounts
•	Ensuring Collection Targets are met as per agreements
