o	Managed all tiers of Edible Oil, Tea and Cold Beverages Category.
o	Managed new product development and Innovation team, Worked on Brand Extension and Business Line Diversification into different nature of products within FMCG industry.
o	Managed Marketing Budget of Rs.500mn P.A.
o	Managed Trade Marketing team for the placement of branding elements for all the categories.
o	Managed Media Buying Houses Creative & Activation agencies.
