Reporting to: General Manager
Reporting staff: Key Accounts Manager, Traditional Trade Manager, Foodservice Manager, Trade Marketing Manager, 4 Branch Managers and 
Asset & Maintenance Manager.

Brands & Category Handled :Ice-creams- Igloo, London Dairy & Quanta, 
Frozen-Khaleej & Hayat, Biscuits & Wafers - Tiffany, Chocolate  – Break & Tiffany, Oils &Fats - Noor & Sunny, Culinary – Noor & Tiffanay,Flour- Al Baker , Spices – Shama and Industrial Bakery & Fats

Deliverables:
•	Monitoring and increasing market share all IFFCO categories
•	Plan and implement strategy for business growth along business units, sales and marketing team.
•	To ensure top-line and bottom-lines achievement.
•	 Business reviews with top customers and team.
•	Setting sales and operational procedures.
•	Training and leading team and performance feedback. 
•	Keeping overall view of sales across all channels & locations 

KRA:
•	Growth over 2013 – 9% compared to previous year in total.
•	Market share increase in soft oil by 1.3% against local giant.
•	Built Break chocolate brand near to international brands volume share 2.6 to 4.3% in one year
•	Coverage of impulse products – Ice cream – 2200 to 2800, Chocolate 800 to 1400 and Confectionary 400 to 700.
•	Frozen products 12%, Commodity products 7% Growth.
