	Ensured complete control on the acquired business with the ownership transfer and restructured production facilities strategically for capacity optimization.
	Introduced Financial and operational reporting system. 
	Evaluated in-house developed ERP-Oracle base with limited scalability and implemented SAP Hana 4, well known, user-friendly, integrated package to ensure data integrity, pro-growth, shared service and cost effectiveness.
	Directed/ supervised the complete transaction tax process implementation (VAT) for the group, from transaction analysis, technical support, cross functional training, statutory compliance and took the responsibility of the role of a Group Tax Controller.
	Continuous improvement in Vendor management to have timely procurement and at cost competitive way without compromising on quality. Periodic review of vendor performance and cost comparison for procurement committee.
	Setting the KPI’s for performance evaluation of intra and inter functional team members and process to improve that timely.
	 Financial modelling to identify, analyse and act appropriately for the input and output cost as per the market trend and advice for timely action.
	Market analysis report for the industry segment and product category for corrective action and Business estimation.
	Periodic review of polices, processes and procedures and its deviations report to ensure internal control mechanism is strictly adhered at levels and across the organisation. 


Attainments-

Successfully completed the 100% acquisition of a Bottled Water Company in Dubai, strategically explored the benefits of operational synergy across the Middle East to achieve cost effectiveness in operation and brand leadership.

	Focused on the quality improvement and certification, with changes in packaging, background of the logo and product theme to give a new taste and look in the market- Long term strategy to establish the brand regionally. Resultant SB Sales turnover has improved by 49% due to aggressive marketing strategy in 2017.
	Restructured the total high cost debt to a well negotiated facilities at better rate and covenants at par with the Group’s overall rating through Holding Company investments of AED 210 million.   Total debt brought down to 25% with financing cost reduction by 80% in 2 years time.
	Analysed the overall payroll cost and effectively implemented the changes at all levels for a better output with reduced manpower by de-layering of positions by 19% head count. Lease rental cost being the 3rd highest brought down to 87% in 2018 against previous year. 
	To ensure sustainability in this phase of business cycle, led the cost reduction and control drive, achieved targeted drop in total overhead by 5% in 2018 compared to year before. 

Received a letter of appreciation from the Managing Director of Zubair Corporation.  As a token of recognition of my contribution for the Group’s vision, towards establishing Bottled Water Business in the Region. 
