• To lead the development and deployment of a comprehensive strategic business plan which integrates the business values, mission, resources and goals. 
• To oversee the evaluation, allocation and management of human, physical and financial resources to fulfill the stakeholders’ expectations. To stay ahead of competition by sensibly investing in infrastructure and skill development programs to retain and expand customer base. 
• To facilitate hiring, development, evaluation, and effectiveness of the management team.
• To set a clear direction towards achieving organization’s objectives by creating an environment that respects and rewards the contribution made by each team member. To set goals that are stretched but achievable with each division periodically reviewed on the key performance indicators mutually agreed upon. 
• To manage each franchise as a business unit and ensure profitability of each operating division (Sales; Service; Spare Parts). 
• To formulate strategies for asset management and inventory control.