Reporting directly to Jaidah Equipment Group Managing Director (MD).
Conceptualizing & implementing promotional including new campaigns and promotional activities for brand building & market development.
Formulating short / long term marketing budgets in tune with the corporate strategies for achieving business targets
Rendering ideas for enhancing Jaidah equipment’s competitiveness in the segment
Creating & rolling out customer feedback survey & complaint forms
Collating the details for the feedback received & preparing Analysis Report for Division Heads
Conducting research on competitor products and providing market intelligence on outdoors & events
Planning innovative & state-of the-art events at the principal level, customers’ level & the corporate level.
Conceptualizing & creating layout design for event concepts, Newspaper ads, magazine ads, flyers, showroom branding, van wrapping and giveaways branding
Extending support in end-to-end activities for development of company’s website including content gathering, obtaining quotations from developing agencies (within/ outside Qatar)
Executing marketing initiatives and activities for assigned brands
Evaluating the effectiveness of marketing programs, providing market analysis and insights to senior management
Drafting Jaidah Equipment Newsletter encompassing several sales success stories information from Sales Managers
Building relationship with local newspapers & construction magazines for publishing of PR & corporate publications
Interfacing with Magazines for submitting monthly ads as per ads plan
Coordinating with various agencies for photography & videography along with printing agencies for procuring marketing material at competitive rates within delivery period
Led the strategic alliance with a local bank to finance customers with relaxed financing terms for longer period
Studying the strategic alliance with another group of companies to enhance sales for both parties