- Responsible to manage marketing activities including advertising and branding of city Karachi.
- Develop and execute complete strategic marketing plan, branding plan, brand shops and signboards as per company’s approved guidelines.
- Organize and manage company product launch events and marketing activities.
- Lead designing team for company and brand outlets and signboards designs in compliance with company’s approved standards and guidelines.
- Vendor management.
• Manage relationships with specific vendors and serve as the organization's point of contact.
• Evaluate proposals and assist senior management with vendor selection.
• Troubleshot vendor issues.
• Verify and approve invoices for payments.
- Material management.
• Order and manage required marketing material such as point of sale material, counters, leaflets, product brochures, posters, standees, and other material related to brand department.
• Oversee delivery process of material from warehouse to required place.
- Oversee monthly/quarterly budget, for branding activities and submit reimbursements expenses to the head office.
- Competitive analysis by evaluation that how brand is positioned in the market and recommend best way to improve shortcomings.
- Meet different business partners and attend corporate meetings and conferences.
- Oversee digital marketing activities.
- In less than one year designed and made 1 service center, 8 experience outlets, 50+ brand shops, 100+ facia signboards, 2 building wrappings with (100*50 ft) each.
- Handled budget of more than PKR 100 million.