Re-positioning the company in the gulf market, leading the different departments to be linked and re-structure the whole company process. - Planning and directing the organization's strategic and long-range goals. - Gathering new manufacturer to the market, opening new products channels. - Budgeting and planning, quarterly reviewing Vs the actual figures. - Conduct the organizational reviews to identify strengths, weaknesses, opportunities and threats. - Responsible for importation cycle from the overseas suppliers starting to the draft order till receiving. - Evaluate the business effectiveness. - Reporting to the General Manager.