•	To lead Sales, Marketing, After-sales, and Used Car operations coming under Auto Products & Commercial Vehicles division. 
•	To enhance brand equity of “VOLVO” cars, “MG” cars, “FORD Trucks”, “Ashok Leyland”, “JMC”, and “CMC” brands in Sultanate of Oman.
•	To lead the development and deployment of a comprehensive strategic business plan which is stretched but achievable.
•	To manage a team of 106 staff by clearly defining the strategic route to be taken for increasing business.
•	To evaluate, allocate and manage human, physical and financial resources to fulfill the stakeholders’ expectations. 
•	To stay ahead of competition by sensibly investing in infrastructure and skill development programs to retain and expand customer base. 
•	To facilitate hiring, development, evaluation, and effectiveness of the management team.
•	To closely liaise with Principal manufacturers and obtain optimum support towards increasing market share in Oman.
•	To consistently explore business development opportunities and increase our footprint for reaching out to customers. 
•	To create an environment that respects and rewards the contribution made by each team member. To set realistic goals and monitor each division’s performance on key performance indicators mutually agreed upon. 
•	To manage each franchise as a business unit and ensure profitability of each operating division (Sales; Service; Spare Parts). 
•	To manage Used Cars division as a separate profit centre. To utilize this division as a tool for    increasing new car sales and enhancing residual value of the brands.     
•	To liaise with Dealer owners and keeping them abreast of each franchisee’s progress through MIS reports. To suggest development opportunities and present viable options to the Board of Directors for investments towards business growth.
•	To ensure complete customer satisfaction through focused analysis of customer requirements and expectations. 
•	To lead by example.