• Responsible for P&L and operations of the Station. Driving revenues, profitability, programming, finance along with maintaining and expanding relationships with prominent clients, media houses across the geography. 
• Ensuring sales through account managers. Monitoring individual as well as station performance weekly, monthly, quarterly and annually. Meeting revenue targets by ensuring volume through retention of clients and continuous addition of new clients. 
• Drive programming team with innovative ideations and monitor monthly AOMs are well planned and executed. 
• Responsible for overall marketing and ensuring brand visibility in the geography by on-ground activations, association with different events and programs. Ensuring highest recall of brand “Mirchi” among the listeners. 
• Initiating ideation of different campaign with the team and a continuous brain storming sessions to deliver something new and engaging to clients and the city
• Planning and executing profitable BTL/On-ground activations, Events & Concerts to keep the buzz on. 
• Screening and hiring the best talent fit for the task. Mentoring the overall team and motivating them to achieve organizational goals. 
• Keep a check on administration, finance, collections and cost to maximize profitability of the Station.