o	Handled Mid Tier, Low Tier and Industrial Category of Edible Oil Range.
o	Assisted Marketing Manager for Habib Cooking (Oil /Banaspati) and Super Habib (Pet Bottles).
o	Responsible for brand building, liaising with agencies, production of in house promotional materials and 
o	Publications, preparing press releases, organizing promotional activities.
o	Understanding market and customer & handling multiple vendors and search for new vendors.
o	Formulating and implementing trade/marketing strategies.
o	Execution of trade and promotional activities and managing advertising and promotional funds.
o	Market analysis information pertaining to competitors, trends and activities.
o	Coordinating with media buying house for advertising of brands through different mediums.
