- Make plans and execute above the line (ATL) and below the line (BTL) activities.
- Contribute to and develop marketing and branding strategies.
- Oversee market research projects and mystery shopping.
- Oversee digital marketing projects of the company and clients. (Website, Social media, Newsletter, Email Marketing, SMS marketing).
- Prepare and design company brochures for each services.
- Manage corporate social media accounts (Facebook, LinkedIn, Twitter, Instagram, Youtube).
- Lead designing team for the production of marketing collateral, including posters, flyers, brochures and other marketing material of the company and clients.
- Training Coordinator: Responsible for overall arrangements of training programs.
- Generate leads by presentation of company profile and proposals to the clients.
- Liaising and networking with a range of stakeholders including clients, colleagues, and suppliers.
- Communicate with target audience and customer relationship management (CRM).
- Campaign management.
• KFC Pakistan: Organized bloggers event for the campaign ‘Mitao Bhook’ in city Karachi, Pakistan.
• PSTD: Lead marketing campaign for the training programs of Pakistan Society for Training and Development.
• Limton – Group of Companies: Managed digital marketing project and successfully launched their new website.
• Handled marketing campaigns for different brands and helped them to market and build brand reputation. 