•	Establish sales objective by forecasting & developing annual sales quotas  for regions and projecting expected sales volume & value for existing & new products  
•	Developing , implementing & executing  a company -wide go to  market plan in coordination with all departments.
•	Implementing marketing strategies, analyze trends  & results and recommend improvement plans  
•	Prepare the sales forecast along with Sales manager and Trade marketing manager
•	Plan Product Promotions in line with Key account’s event calendar and within the allocated budget.
•	Analyzing the Return of Investment for the promotional events
•	To lead the sales team to achieve the target by analyzing distribution gaps and identifying slow moving SKU and proposing tailor made solutions to the customers  
•	Managing and executing tender enquires for non food  category ( Janitorial Product).
•	Generating revenue from commodity by developing new channels in wholesale and Bakeries
•	Developing new clients & Generating revenues  from Janitorial product with all the leading 7& 5 star hotels in UAE
•	Analyzing the market and sourcing the product from Manufactures/Suppliers  and  Negotiating for better price and service level
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