Responsible for competitive benchmarking, 
Deploying competitive & profitable product line-up, Product life cycle management, 
Tracking product performance 
Delivering benefits and superior value to the end customer
Highlights:
•	Successfully achieved:
?	Re-launched Premium to Economy Products. (No.1 Silk, No.1 PAD, No1. Primer, Super Shaktiman, Superlac Higloss Enamel) which contributes around 35% of the total sales. 
?	Identified brand gap, designed to create the Product Road map.
?	New Product Development with R&D and Production team.
?	Design Seasonal Scheme (Sell in) for Channel Partners. 
?	Designed and implemented Dealer tinting policies.
?	Designed and implemented Trade Marketing tools for Channel partners and key influencer’s.
