•	Business Head for the region
•	Achieve targeted sales growth in volume and value
•	Grow market shares 
•	Tackle competitor activities  
•	Drive Sales and Marketing strategy for the region
•	Execute all management related administrative duties
•	Motivate team and helps them in achieving their business objectives
•	Conduct team performance reviews
•	Carrying out annual performance appraisals for the team
•	Implementing specific plans for Modern Trade, Traditional Trade and    
        Wholesale channels to achieve channel wise objectives
•	Sales Negotiations and contract Implementations with key accounts
