Oversaw and carried out many of the duties and responsibilities re the establishment of a start-up business, including procuring the premises, recruiting and training the staff, advertising, sales management and franchising. Distributed and sold cellular/mobile phones and accessories nationwide and nominated as a registered repair centre for Nokia and Ericsson South Africa.  Imported accessories from China with supplies nationally and from neighbouring countries and sold the group in 2001. 

Key Achievements

•	Borrowed ZAR 400 to buy first cellular phone, sold it, bought 2 more and built the business to a successful group
•	Opened a total of 6 outlets then franchised a further 5 across the Gauteng region in South Africa
•	Built a successful distribution base nationally and internationally: Botswana, Zimbabwe, Transkei and Lesotho
•	First company to bring Nokia 5110 to South Africa
