FMCG
•	Designed growth strategy, positioning and P&L for Cambay Tiger, Frish & Kawan
•	Clocked 64% growth in an 18-month Top Line Enhancement Program with KPMG consultation
•	Launched 2 brands, 8 products and 200+ stores with complete gamut of ATL & BTL activations.
•	Gamified the sales, marketing & logistics KPIs under Reward Tank program delivering 1.5x growth.
•	Launched multi stakeholder Retailer Connect Program for a store network of 5600 stores.
•	Built and managed a strong network of partners; Digital, Creative, Offline Activations, PR & Influencers.

E-COMMERCE
•	Conceptualised and implemented E-commerce platform from product design to P&L
•	Developed in-house capabilities of CRM, ORM and Content Engine
•	Generating upwards of 500 orders/day with CAC below Rs. 250 on an AOV of Rs.850
