•	Assigning target for each Account Manager and Group Manager
•	Ensuring activity of each brand and their competition is tracked for better understanding of Brand campaign for excellence in pitching campaign. : Product design, segmentation and product upselling
•	Establish strong relationship with TOP 10 Media release agencies.
•	Plan and Drive sales strategy for market share and achieve revenue objectives of the station.
•	Ensure execution of sales strategy with Groups Managers and monitor on daily/weekly basis as per process.
•	Establish and nurture good relations with celebrities, top 25 clients, public officials, vendors, community, agencies and other stakeholders in the city.
•	Ensure team is motivated and ensure associate satisfaction and retention of key associates and filling vacancies on priority.
