• Created and managed link building strategies, content marketing strategies, and social media presence.
• Devised strategies to drive online traffic to the company website.
• Developed engaging online content including forums, videos, graphics, and blogs; monitored and analyzed content success.
• Used Google Analytics, Google AdWords, and other relevant sites.
• Kept abreast of new social media sites, web technologies, and digital marketing trends. Therefore, implemented these new technologies in developing campaigns and update current campaigns to include new information.
• Supported the in-house marketing and design team by coordinating and collating content.
• Kept up to date with advances in social media technology and the latest social media platforms.
• Maximized followers on social media platforms such as Facebook, Twitter, Pinterest, and LinkedIn.
• Used Moz, Seoquake, and SEMrush to check backlinks and the Page and Domain Authorities.