Responsible for creating awareness and generating sales for BZAF TV within the advertising market in Morocco, driving station’s viewership and business growth. Led a sales team of 9 staff members and a production team of 50 staff across Morocco and UAE. Established the sales and marketing process and strategy for the station, including identifying the market limitations for what was on offer and the niche segments for BZAF TV - product placement not on offer by any other station, resulting in campaigns by international leading brands. Identified new ways to include the audience of the station using social media.