2016 Feb-Oct 2017: Sales Manager -Sanford Middle East –DWC Dubai.
                  (SANFORD- Kitchen Appliances, Home Appliances, Electronics & FLEMINGO HOUSE HOLD)

 	Shouldering the responsibility of attaining regional sales operational objectives by contributing   regional sales information and completing action plans; implementing production, productivity, quality and customer service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements and implement changes.
 	Create and implement effective direct sales strategies and lead nationwide direct sales personnel toward achievement of corporate sales objectives. Develop competencies and processes required to create an effective and efficient sales organization.
 	Spearheaded expansion and development initiatives in GCC. Managed a portfolio of more than 1000 accounts in different regions.
 	Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
 	Provide sales management, budget control, compensation programs and incentive planning. Ensure effective hiring, orientation, training, development and retention of sales and clinical education staff.
 	Suggesting product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs & trends and tracking competitors.
 	Evaluated current service needs and product satisfaction levels with established customers.
 	Developed and implemented value-added strategies for to increase 
profitability. Created alternative business plans to improve customer relationships.
 	Organized focus groups to design the best marketing strategy for product offerings.
 	Maintaining and expanding customer base and maintaining rapport with key customers and identifying new customer opportunities
 	Handling a Team Of around 200 members (Assistant Manager, Team leaders, Executives, coordinators, promoters, merchandisers) across the region.
