•	Responsible to manage 4 operations and companies. 3 Saudi Arabia/ 1 Egypt 
•	Define & implement strategies for retaining/enhancing existing market share based on collated market intelligence on competition and other market trends
•	Handle special assignments, do in-depth analysis, follow up on various files and work closely in concert with all members of the Senior Management Team and board members.
•	Responsible for the implementation and achievement of Business Area’s mission, goals and financial objectives. Develop long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. Ensure systems and procedures necessary to the smooth operation of the department.
•	Maintain a climate that attracts, retains and motivates top quality personnel. Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.
•	Develop strategic direction and plans for the company with regard to all commercial functions including sales, marketing, business development, customer support/customer experience and product management. 
•	Manage sales operations organization, field sales organization, and manufacturer’s agents, distributors and value-added-resellers to ensure sales targets are met.
•	Develop annual marketing plans per region and per market verticals.
•	Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.
•	Develop and maintain initiatives in order to achieve up to date competitive analysis portfolio.
•	Interact with the sales operations teams to ensure a smooth flow through process in the CRM system from the outset to the closing stage.
•	Develop annual and long-term budgets for revenues as well as expenses.
•	Develop and monitor quality metrics to ensure outstanding service and customer support.
•	Cultivate a culture of focused hard work and openness.
•	Establish and monitor progress against key performance indicators.
•	Identify and develop new market opportunities for the company’s product portfolio.
•	Develop and drive the pricing strategy of the organization.
•	Develop and administer incentive plans which entice individuals as well as teams to perform successfully against the objectives while respecting the budget.
•	Elaborate a rolling three (3) year product roadmap in conjunction with the NPI (New Product Introduction) committee and lead its implementation.