Caretek is a distributor of medical & laboratory equipment representing companies including Hewlett-Packard, Toshiba Medical Systems, Cobe International, Beckman, Shandon, Gambro, Engstroem, Sterling, Varian, Ameda and Arjo.
* Worked as General Manager with overall accountability for company operations for an 18-month period.
* Managed all sales & marketing activities including generation of leads, preparing & submitting bids/quotations against tenders/enquiries and following up to negotiate & secure contracts/orders.
* Developed & implemented business processes, policies & procedures to guide efficient & effective operations to achieve all predefined objectives.
* Managed the budget for marketing, advertising & promotions ensuring optimum allocation & utilization to achieve maximum coverage of targeted market segments.
* Administered the departmental budget, monitored & controlled expenditure, followed up revenue generation and maintained projected cash flows.
* Developed pricing strategies and built the price structure for the company portfolio of products to deliver competitive bids to clients.
* Managed relations with foreign suppliers, negotiated prices & terms, placed orders and followed up on time deliveries to meet business requirements.  
* Conducted audits of all company processes, identified opportunities for improvement and recommended appropriate action plans.
* Evaluated staff performance, identified skills & competencies gaps and arranged for required training & development programs.
* Implement IT policies, processes and structures to align with strategic plan.

Highlights
* Promoted sales of the company’s range of medical equipment by participating in organization of exhibitions & seminars addressing the medical profession & major healthcare institutions. 
* Secured several large contracts from hospitals across Lebanon including a turnkey contract from Kuwait Fund for Arab Economic Development for supply & installation of medical equipment at 3 hospitals & 8 clinics in Lebanon for a value of USD 20 million.
