Handled the merchandising & marketing functions of all Company Owned LG Retail Stores across Oman and the marketing for entire electronics division
? 	Organized all Product/Brand launches, seminars, road shows, trade fairs and press meets
? 	Assisted in the overall maintenance of the brand's identity and integrity in the public eye
? 	Coordinated with the advertising agency on a regular basis for all advertising and marketing activities. Developed and executed high level marketing and integrated communications strategies and detail plans for ATL and BTL activities that tangibly deliver lasting change and improvements in key areas for all the brand
? 	Coordinated all PR exercises including press releases and with media interactions
? 	Governed the mandatory customer content journey and influenced other stakeholders to improve the experience and relevancy of communications
