Formulate and lead the execution of the company’s marketing plan to achieve business objectives across the AMENA – Asia, Middle East & North Africa – region.
Participate in the development of strategic plan for the business facilitating delivery of long & short term goals for business growth and profitability.
Lead the creation and execution of a new product strategy & plan with a staged gate review process for the Brands business of the company.
Develop marketing processes for the front end of the business including distributors enabling flawless execution of strategic plans.
Participate in a cross-functional initiative in support of the company’s business transformation program.
Lead, coach & develop the marketing team providing motivation & guidance in achieving individual, team and company targets.