• Developing branch marketing, sales, and services strategies in accordance with HSBC Global Strategy to achieve the best results in order to maximize branch profitability.
• Widening branch customers base, both corporate & retail, offering all bank products, to support branch balance sheet and income statement. 
• Ensuring compliance with Group policies and procedures on Compliance & Money Laundering deterrence, as well as obedience with local laws.    
• Assisting and replacing Branch Manager in his absence, with awareness of all bank operations issues, maintaining and enhancing operational standards.  
• Supervising and coaching branch staff and ensuring the flow of planned strategies, besides counseling, identifying, and addressing training needs.