BRAND: AMORE
•	Maximising revenues through BTL promotions (consistently, 7% sales coming through marketing initiatives), marketing alliances and pricing strategy.
•	Leading research team on consumer survey, market segmentation and competitors.
•	Driving brand recognition online via facebook, website, blog and associated online content.
•	Automizing reports and MIS for analysing and monitoring marketing activities.
•	Enhancing Customer Experience through Visual Merchandising, Innovative Point of sales (POS), Refinement of SOPs, Hands-on Customer Interaction and Customer Engagement.
•	Conceptualized Frequency Purchase Program, which now contributes 2% to the top line sales.
•	Increased customer database to 9 times of its last count.
