o	Managed all tier of Edible Oil Category.
o	Managed all ATL and BTL campaigns.
o	Launched Industrial Tier Brands.
o	Planning and implementing the brand's packaging, advertising and promotion strategies.
o	Coordination with the Sales, Distribution and R&D departments towards meeting short and long term business goals.
o	Monitoring and planning warehousing and stock transfers and managing the bulk sales of Mezan Oil & Banaspati.
o	Conduct Market visit to keep track of Market Pulse by monitoring availability, visibility, off take, branding element and competitor`s activity.
o	Piloting the innovations and creating new indications and expanding markets.
o	Keep up to date with market trends and new developments utilizing information for business improvement.
