Main Responsibilities:
•	Manage and optimize the P/L of the product & services portfolio.
•	Develop pricing models and strategy to meet profitability goals.
•	Develop the core positioning and messaging for all products and services.
•	Manage the Product Life Cycle.
•	On-going competitor analysis – an expert in the competition and their services.
•	On-going analysis of quality, competitiveness, business fit and operational fit of products and services.
•	Deliver clear written product requirements with prioritization and justification.
•	Develop business cases for new product and service development and/or enhancement.
•	Project management and develop & launch of new products and services.

•	Work with external third parties to assess partnerships, licensing opportunities and acquisitions in order to grow the company.

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Other Duties:
•	Develop sales tools and marketing collateral.
•	Brief and train the sales team at sales meetings.
•	Work with Sales and Pre-sales to collate customer requirements and meet with customers.
•	Perform product demos to customers.
•	Work with the Executive Team to lead the development of new products & services.

•	Be an effective Marketing Team member in coordinating the entry to the market and on-going promotion of all products and services.

