Led the marketing & communication teams to drive business growth in the Europe, the Middle East & Africa (EMEA) region.
Contributed to the formulation of the annual strategic plan and led the development & execution of marketing & communication plans.
Supported collaboration among business units of the company through cross-functional team initiatives to drive accelerated growth through exploitation of cross-selling opportunities.
Implemented research programs for clear elucidation of the brand’s position in the market and identified areas for improvement in customer experience.
