-	Formulating the strategy for route to market, sales strategy for the commercial distribution including B2B sales. 
-	Development and management of overall business outlook for the verticals.
-	Management of partnerships in place and setting deliverables for the channels.
-	Develop product pricing structures and related incentive plans for various partnerships (commercial/ social/ retails).
-	Formulate trade incentive plans, market strategy and distribution policy. 
-	Developing and implementing overall business strategies, policies and procedures to ensure delivery of business objective
-	Creating strategic partnerships to enhance and sustain positive business growth.
-	Manage the sales team, assessment of the personnel.
-	Manage the cost center for Sales organization.
-	Providing timely and accurate business performance report as per schedule including making recommendations to the management. 
-	Leading and managing positive business image, providing the overall leadership and direction of the business.
-	Talent management including motivating and coaching staff for improved productivity and continuous improvement.