?	Identifying the expectations of the prospective clients, by obtaining relevant in-depth information on future projects, bids / Request for Quotation (RFQ’s) and designed commercial proposals specific to each client.
?	Mapping the RMCs, Block Factories &Dry mix companies to promote Bag and Bulk Cement
?	Directing the conceptualization & implementation of competitive strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets.
?	Driving growth through robust plans to ensure revenue growth across the product portfolio.
?	Steering business operations for the profit centre with a view to realize pre-planned sales and revenue targets; formulating profit centre budget for operational / business development activities.
?	Formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through.
?	Collaborating with the top management in spearheading the design and implementation of complex yet workable marketing strategies for providing the company with a competitive advantage and improving profitability.
?	Developing & supervising the channel network, contractors, distributors and traders
