• Formulated sales and marketing plans and devised strategies for growth. 
• Conducted extensive market research for brand positioning.
• Defined annual marketing, sales and revenue goals, based financial and product forecasts on the same. Analysed market trends and established pricing strategies. 
• Conducted feasibility studies for acquiring new franchises.
• Developed an informal network through contacts and canvassing. 
• Ensured complete customer satisfaction through focused analysis of customer requirements and expectations.