Marketing Management
* Plan & oversee all Promotion, Alliances, Activation and - Cross promotions activities in the region.
* Agency & vendor Communication for ATL & BTL Communication of promotions and festivities. 
* Implementation of visual merchandising and in-store Communication strategy for all retail stores.
* Drive additional traffic/revenue of Retail stores through campaigns and events at Regional level. 
* Tracking of Customer Loyalty Program activation & target Enrolment.
* Revenue Generation by space selling & Promotional activities at stores.
* Store launch plan considering Trading Area and cost evaluation and Marketing Budget.
* Value Proposition & Cost Benefit Analysis of Promotion Involving event & product
* Post Promotion Analysis & Bench-marking marketing spend budget analysis through NOB, ABV.
* Market Research & Catchments study & ATR (Awareness, Trial, Repeat) Study.