Being the HOD (Head of Department), developing strategic marketing plans for the company’s multiple subsidiaries spanning over multiple products and brands, including agricultural inputs, ceramics, real estate & construction and hospitality.  Planning advertising strategies (printing and electronic media), setting the budget and evaluating advertising effectiveness and return on advertising investments. Managing trade shows, product exhibitions and techno commercial seminars, dealers conference.
 Specific deliverables include the following:
•	Developing 360 comprehensive Annual Marketing/Branding plans (ATL/BTL/Digital) with Budget for ‘Ceramics’ & ‘Agro’. 
•	Planning for and liaising with event organizers as well as in house vendors in order to organize Annual Corporate Events (Venue/Catering/Fashion show/Professional singer) for Ceramics & Agro sectors. (performing as MC)
•	Carrying out end-to-end Value Chain Analysis for the company’s products and brands to identify the target market, suppliers and buyers and also unique selling propositions which would then help inform the marketing plan. 
•	Conceptualizing and directing a professional media house in:
o	Developing a Corporate Video Shoot for brand promotion of ceramics tiles.
o	Developing a Documentary-Drama for brand promotions of agro products. 
o	Developing television commercials (TVCs) for ceramics brands.
•	Planning for and liaising with advertising agencies to develop AV’s to be played at company sales outlets as well as social media.
•	Developing the contents for and designing the company’s first ever ‘Corporate Brochure’.
•	Planning & designing the reconstructing the company’s multiple Websites (6) to enhance their contents and qualities. 
•	Planning and organizing Professional Photo Shoots for ceramics brand. (Foreign Model)
•	Planning and selecting company’s first ever ‘Brand Ambassador’ (Film Actress)
•	Planning and launching 360 Media Plan (ATL/BTL/Digital) for latest brands of the company.
•	Group Branding CSR (corporate social responsibilities) proposal
•	Comprehensive Preliminary analysis on 3 Export categories (Readymade garments/ Jute diversified products/ Leather goods)
