	Spearheaded the management of operations and maintenance of P&L across 102 units (in KSA) at four different regions (Central, Eastern, Western and South). He was responsible for conceptualization, planning, and implementation of innovative and cost-effective marketing communication strategies, support brand development plan for the entire brand portfolio.

Developed the vision, strategies, and tactics to support growing the brands’ equities, distribution, volume, and profitability. Enhanced organizational brand awareness by implementing various promotional schemes across the target market segment. Was engaged in coaching, training, and developing a direct report including overseeing annual brand plans, and driving project agenda. Executed effective remedial measures by highlighting the critical issues and other operational bottlenecks to the senior management and other stakeholders. Increased sales to accomplish a profit of 38% by adjusting prices and controlling costs.
Bahrain, Lebanon, Oman, and Qatar 
Developed two new markets Lebanon & Qatar, four units. And one in Bahrain.
•	Managed to increase profitability by controlling the food and labor cost.
•	Adjusted and reorganizing the company organization chart result in turn around the business to be a profitable company.
•	Mentored, coach and train unit’s managers in all aspects of OPS and other relevant admin tasks. With a strong incentive program for the winning teams.