•	Responsible for carrying out retail sales in the areas of Abu Dhabi and ensuring that sales & collection targets are met
•	Managing:
o	Sales force of Abu Dhabi Retail Team including 11 Key Account Executives / Managers 
o	Merchandising Team comprising of 37 Merchandisers indirectly through merchandiser’s team leaders
o	Ensuring sales and collection targets are met
o	Minimizing distribution gaps
o	Listing of newly launched products across the trade
•	Conducting negotiations for business development agreements with key accounts like Lulu, Abu Dhabi Cooperatives, Baniyas Cooperatives, Al Dhafra Cooperatives & KM Trading 
