Main Responsibilities:

•	Planned and executed new product launches interfacing with Product Management, Sales, and Account Management, Marketing teams as well as the executive team and external resources.

•	Joined client meetings for new products and receive direct feedback on positioning, features and perceived value.

•	Prepared and managed marketing plans, budgets, expenditures, research and development appropriations, and profit-loss projections.

•	Negotiated contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

•	Created product-related content to support Marketing programs, such as case studies, videos, and website copy and blog posts.

•	Developed product messaging that differentiates new products from others in the market

•	Communicated the value of new products for the sales team and develop sales tools that facilitate the selling process.
•	Briefed the press and PR teams about new products and take part in presentations

•	Established timescales for the development of new products with product management, engineering or manufacturing departments.
•	Used market research data to determine product pricing and competitor offerings.
