•Analyze sales trends and provide feedback. 
•Develop business plan and sales strategy for the relevant markets to ensure attainment of company sales goals and profitability targets
•Seek out new prospective customers
•Continuously manage client relationships to ensure high levels of satisfaction 
•Prepare monthly sales forecasts and competitive analysis to determine product performance levels and the need for new product developments
•Responsible for the performance, appraisal coaching & development of the Sales Executives/Merchandisers.
•Assist in the development, implementation and coordination of marketing plans
•Provide timely feedback to management on all aspects of the business
•Ensure high levels of team work at all times
•Optimize spend without compromising on mutual business growth
•Understand customer requirements and determine the best possible solutions to promote value beyond their expectations.
•Build and maintain, effective and positive relationships both internally and externally