Franchisee Business Leader (FBL). Burger King® MENA.
Managed the franchisees across the Middle East & North Africa in compliance with organizational policies and procedures. He was responsible for developing business strategies, marketing plans, evaluating operational performances, and implementing follow-up action plans. Handled the hiring and sites selection, costing, pricing, contract reviewing, marketing calendars, and marketing plans.
Provided operational and business development support to 270+ Burger King® restaurants in the Middle East and North Africa. Implemented strategies like home delivery service in BK MENA (the Middle East & North Africa) by enhancing the profit margins. Channeled the franchisee team members in resolving operational issues and implementing the same in day to day business transactions.
Increased operation performance across all stores and implemented the guest trend program to get the best analysis for sales, staffing, the marketing calendar, and budgeting. Was involved in penetrating and setting up the brand in 3 new countries like Egypt, Oman, and Morocco in the last 5 years.