Key Result Areas:
•	Spearheading the business planning operations & analysis for assessment of revenue potential in business for achievement of top line & bottom-line targets for retail stores with the team of over 90 members including Department Managers, Line Managers & Sales Personnel
•	Driving the P/L for the complete division with the complete management of retail sales and marketing operations, ensuring accomplishment of set business targets, meeting the ever-increasing competition from organised and unorganised structures
•	Analysing latest marketing trends, tracked competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies
•	Conceptualizing visual merchandising displays, windows & design of retail outlets for maintenance of a high-end store Image; spearheading various continuous improvement initiatives in processes
•	Creating periodic financial & sales reports to identify trends, ensuring stores are on the correct growth curve; developing sales department budget, determining appropriate staffing levels as well as identifying ideal marketing expenditures

Significant Accomplishments:
•	Awarded Trophy for Best Store Compliance Store in Oct’16 for highest sales contribution in the region 
•	Received Certificate for Best Shukran Achievement (Loyalty Program)
•	Recognized for Highest Store rank achieving the targets against the budget in 2016-17 in Riyadh Region
•	Exceeded sales and profit goals by up to 10% and 7% respectively, from first year of opening and in each ensuing year
•	Elevated – Riyadh Region (CPR3 - KSA) store to #1 in sales (16-17) in region, setting new area Supercentre year-end sales record of SAR 62 million
•	Supervised a team of 100 plus, Sales Managers responsible for a turnover of SAR 110 million p.a. 
