-	Develop and execute Marketing Plans for several projects with its various type (first homes, second[vacation] homes and commercial units)
-	Design Budget frame work, allocation & implementation.
-	Responsible for Marketing Communication department with the following role:
o	Developing the corporate identity.
o	Defining the new branding strategy.
o	Developing the conceptual platforms / ideas for new project.
o	Setting the strategic framework for the projects.
o	Supervising execution through agencies.
o	Establishing communication strategy with agency.
o	Briefing agency on creative needs.
o	Supervising implementation.
o	Establishing Events strategy and annual calendar.
o	Recommending Facilities’ involved in each project to value add-on- the product to be delivered to end users (Augmented Products).
o	Handling all marketing & advertising materials needed.
o	Suggesting distribution channels (P.O.S) and work on implementation.
o	Managing the loop of Roadshows, Events & Exhibitions in terms of participation (Booth design & production) in famous international and Egyptian shows like Cityscape Global in Dubai & Egypt, International Property Show in London & MIPIM in Cannes, France.
-	Monitoring the work under Corporate Identity strategy output & implementation
-	Events planning and implementation in cooperation with business development department
-	Monitoring the digital marketing strategy (Online activations, Social Media Management & periodic online adv. campaigns) with adding on its input and evaluating its output.
-	Monitoring the media plans executions (ATL & BTL Radio Campaigns, Outdoors Campaigns, Newspapers & Magazines Campaigns) with interference in its input making sure it’s adequate and aligned towards both the objective of the marketing plan and within the budget frame.