Maintained the brand awareness.
•	Determination and interpretation of OPS objectives and goals throughout units under controls. 
•	Achievement of sales and profitability targets as agreed with the GM. 
•	Set objectives to all units managers and assist them in achieving their goals. 
•	Developed and opened 7 new units at Jeddah and Meccah area.
•	Setting a weekly, monthly, quarterly and annual budget. Teaching the manger how to use the P&L for their individual units to maximize profitability. 
•	Maintained and improved (QSC) quality, services and cleanliness.
•	Ensure a proper level of hygiene, sanitation; safety & maintenance in restaurants e.g., fire prevention, safe condition of work, food handling and procedures etc…. 
•	Maintain authorized staff levels and ensure that all staff received through training in accordance to Burger King® standards procedures and further identify staff with potential for management development. 
•	Recruiting and inducting new staff members and keep an eye in training & career ladder. 
•	Ensure that security systems related to cash, stock and assets are effectively implemented and maintained. 
•	Coordinating with Burger King® international for the operational audits and the Customer Delivery Index.