Oversaw recruiting, distribution, and operations for what would become one of the largest pay channel companies. Contributed to original start-up team to bring first service for largest pay channel system to turn on at the time, with 5 Million subscribers and 20 towns. Grew organization to be largest pay channel company within a year of going live. Exceeded plans for growth, achieving revenue of INR2 million within two years while maintaining high profitability levels. Directed staff and operations of INR20-million company. Improved cash flow by restructuring company. Directed all facets of the business, including Sales, Marketing, Human Resources and Operations. Took on full P&L responsibility.