•Oversee the entire business activity of the organisation
•Analyze sales trends and take actions to maximize sale. 
•Develop business plan and sales strategy for the relevant markets to ensure attainment of company sales goals and profitability targets
•Seek out new prospective customers
•Continuously manage client relationships to ensure high levels of satisfaction 
•Prepare monthly sales forecasts and competitive analysis to determine product performance levels and the need for new product developments
•Responsible for the performance, appraisal coaching & development of the Sales Executives/Merchandisers.
•Provide timely feedback to management on all aspects of the business
•Ensure high levels of team work at all times
•Optimize spend without compromising on mutual business growth
•Achieve growth and hit sales targets by successfully managing the sales team
•Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
•Objectives setting, coaching and performance monitoring of sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings and field visit.
•Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team, set individual territory / key accounts sales and commission targets and administer the commission plan.
•Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
•Implement sales programs by developing field sales action plans.
•Devising and implementing marketing strategies and sales promotion plans
•Present sales, revenue and expenses reports and realistic forecasts to the Board of Directors