     (One of the leading distributors for Epson, ViewSonic, Netgear, Promise & WD in the Middle East)
•     Took charge of P&L covering distribution Sales, Product Management, Operations, and Logistics management.
•	Executed strategies and plans to develop and build a relationship with key accounts (SMB, VARs, and Corporate reseller segment).
•	Worked closely and effectively with vendor teams to execute marketing plans for each brand and customer segment and maximize rebate earnings linked to corporate goals. Successfully led CAD $ 90 Million business across 10 countries in the Middle East and supervised a staff of 25 cross-functional team members.
