 	Coordinating with suppliers & customers at first and second line management
        levels for annual budgeting & sales forecasting
 	Setting sales target for team members and ensure target achievement
 	Examining trade marketing activities & ensuring all activities are done as per the   
        guidelines
 	Coordinating with the suppliers market managers in devising marketing tactics and 
        marketing spend 
 	Engaged in negotiation with customers on the allocated marketing spend
 	Address all issues relating to stock listing, availability, visibility, expiry and ensuring 
        inventory levels within prescribed guidelines
 	Supervising Sales Team including objective setting, performance management, 
        training & coaching
 	Maintaining strong business relationships with Suppliers & key accounts through 
        excellent customer service and contributing  towards business growth for mutual 
        benefit
 	Ensuring proper & correct execution of sales fundamentals, promo spend & 
        secondary display executions are as per the company guidelines
