BRAND: GELATO ITALIANO
•	Rolled out new brand identity in 20 days from Packaging, POS to entire customer communication.
•	Built ‘Gelato FOM’ as a consistent traffic generating property YOY, through value proposition and strategic brand alliances.
•	Launched Gelato Lover’s Card (Frequency Purchase Program)
•	Improved price perception and added 4% to the bottom line through pricing strategy
•	Drove strategic brand alliances resulting in measurable increase in footfall across pan India
•	Introduced effective ways of cost cutting within Business to Consumer (B2C) division.
•	Defined digital strategy driving highest ever engagement scores on Facebook

BRAND: COFFEE BEAN & TEA LEAF
•	Introduced I-pad feedback management system with automated campaign management
•	Launched new line of merchandise (food & nonfood) for additional revenue stream
•	Rolled out CBTL International 50 years Anniversary campaign
•	Won the Best Café award at India International Coffee Festival in 2012

BRAND: ‘BLUE FOOD REWARDS’ LOYALTY PROGRAM (5 BRANDS):
•	Conceptualized India’s biggest multi cuisine loyalty program; Blue Foods Rewards taking 5 F&B Brands; Spaghetti Kitchen, Copper Chimney, Bombay Blue, Noodle Bar & CBTL under a single umbrella.
•	Defined potential roadmap for program P&L, KPIs, NPS resulting in sustained customer LTV.
