As General Manager, totally responsible for Business Development, Sales & Marketing, Souring of products, Negotiation with principle companies, and oversee the Export Sales. 
Role:
-	Set up short – medium and long term business strategies, based on actual market situation
-	Create Sales forecast to achieve the goal and increase the market share.
-	Identify new customer base, networking and establishing contacts with key accounts (Trading Companies, Distributors, Agents) 
-	Identifying and developing the sub distributors in Middle East, Africa.
-	Plan and control the Distributor’ / business associate’ / Sub distributor’ Team activities.
-	Identifying and business development for International trade.
Achievements:
-	Single handily launched and managing the operation of Leads International FZC
-	Responsible for the growth of company, by achieving the break even in the first year of operation.
-	Successfully appointed distributors in UAE, Oman, Bahrain, Qatar.
-	Successfully participated in Tenders through local associates in UAE, Oman & Qatar.
-	Handling Annual Business for approx. US$2.1 million from the UAE office.