•	Leads Sales Managers to maximize store contribution through exploiting every                     opportunity to drive sales, reduce stock loss and maintain cost controls. Delivers the high levels of motivation and development of team members and ensures individual and store compliance with all company regulations and procedures.
•	Regularly monitors and reviews layouts to ensure best and worst selling lines are correctly positioned.
•	Accurately and efficiently communicates any stock issues, ideas or recommendations to Operation manager or brand teams. 
•	Actively seeks out and exploits any additional opportunities to promote sales.
•	Responsible for customer service and store sales. Ensuring the customer s focus is prioritized
•	Decide seasonal store lay out and manage the stock availability, product launches and promotions whilst feeding pertinent information to brand team.
•	Maintaining a high brand standards and visual displays as per the seasons CV layout and brand guide line.
•	Handling customer’s complaints and grievances.
•	 Increasing sales and ATV & IPC (Average Transaction Value & Item per Customer).
•	Keeping Track Records of Best Seller, Sales reports, new arrivals and SWOT analysis.
•	Reporting stock orders and shortage to the Brand Team.
•	Responsible for detecting stock loss by following company Loss Prevention policies.
•	Ensuring the company policies and standards are maintained whilst the transactions are done in the form of cash/credit/exchange of merchandise/Refunds are done through Alshaya Card, discount/price overrides etc.
•	Liaison with Central Warehouse team. 

