?	Directed three Customer Development Managers, Retail Marketing Manager, Field Operation Manager, and 155 team members in Sales operations while reporting directly to the GCC General Manager.
?	Led annual revenue of SAR 200M covering a portfolio of 180 products in oral care, body cleansing, hair care, and deodorant. 
?	Accomplished top line growth +6%, +16%, +15% and 2%  (2014 to 2017) in stagnant market while total KSA market down 2.8% in 2017.
?	Collaborated with the distributor to sustain Product, Price, Place, Promotion, and People (5Ps) and advanced market share from fifth to second place. 
?	Established the strategic business plan, consulted Managers on channel strategies, and sustained plan execution to drive revenue and control costs. 
?	Achieved 2015 to 2016 IMS growth of 16% and 2014 growth of 6% after a flat first half. 
?	Built a work culture centered in leadership, integrity, creativity, accountability, and open communication. 
?	Reduced market receivables 24%, decreased stock inventory level 30%, and reduced working capital. 
?	Mentored management and key team members on career development, business best practices, leadership skills, and performance excellence.
