Implement sales plan and strategy in order to maximize financial and non-financial objectives. Plan and direct the sales of the concerned exhibition/s in liaison with the Managing Director.
Manage Commercial / Business Development
• Sell new and existing exhibitions to achieve strategic and financial targets.
• Research and visit competitive exhibitions to source new ideas and market practices.
• Contribute to the preparation of all sales promotions material.
• Contribute to the development of ideas to encourage visitor promotion.
• Expand and develop exhibition database.
• Manage existing and identify new agents for the concerned show.
• Contact government trade bodies for existing and possible new markets to get exhibitors.
• Perform duties other than the above mentioned, as instructed by the Managing Director.
• Produce new sales initiatives for maximum client retained and acquired.
• Effective management for sales agent and national associations.
• Update CRM program on a daily basis.
• Complete key account management strategy and program.
• Delivery of all sales-related financial revenues and targets.
• Produce new sales initiatives for maximum client retention and acquisition.
• Daily monitoring and tracking of team sales progress and performance.
• Effective target setting, tracking and delivery across all sales bands.
• Liaise and brief the sales team on requirements for all sales promotion, ensuring timeliness and quality.
Operations Management
• Daily monitoring of team's sales performance.
• Coordinates with Operation and Marketing team to assure the exhibition is of highest standard.
Governance and Process Management
• Develop new sales innovations and programmes to maintain competitive edge.
• Implement key account strategy and programmes.
• Budget management and control to ensure achievement of revenue targets.
Organisational Management
• Effective management of sales agents and national associations networks.
• Provide leadership and training to the Sales team.
  • Trained to deal directly with clients on daily basis. Excellent written
and verbal communication skills.
