Research audience preferences and discover current trends
Create engaging text, image and video content
Design posts to sustain readers’ curiosity and create buzz around new products
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Train co-workers to use social media in a cohesive and beneficial way
Facilitate online conversations with customers and respond to queries
Report on online reviews and feedback from customers and fans
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts’ layout
Suggest new ways to attract prospective customers, like promotions and competitions