? 	Handle merchandising and marketing functions of all Company-Owned Samsung Retail Stores across Oman and the marketing for entire electronics division
? 	Conceptualize and implement all promotional activities in line with promotional calendar
? 	Oversee all Product/Brand Launches, Seminars, Road Shows, Trade Fairs and Press Meets
? 	Creating a comprehensive marketing strategy for the brand; including identifying key opportunities and coming up with new promotions, competitions and events to roll out across the store
? 	Communicate with the advertising agency on a regular basis for all advertising and marketing activities (ATL as well as
BTL)
? 	Communicate with  various organizations for  company and  cross-branding activities and  handling all  PR  exercise including press releases and interacting with the media
? 	Liaising with store managers and supporting stores in carrying out promotional events and evenings; making sure communication with stores is high and they have all the materials they need
