Search Engine Optimization
Search Engine Optimization is the action that improves internet searcher positioning by putting sites at the top outcomes when explicit catchphrases are looked up. As such, it is the interaction to get free natural traffic onto the site from query results. It essentially centred around giving Computerized Algorithms to the engine and is known to be useful for Digital Marketing. Web optimization targets web search tools like Image Search, News Search, Industry Search etc., and acquire neglected traffic rather than paid or direct ones. This unpaid traffic can possibly turn into a client, which will help benefit the platform.
We at City Innovates, a digital marketing agency in the USA, follow the process of the below-mentioned steps for SEO: -
- Website Analysis
- Competitors Analysis
- Strategy Preparing
- Identifying the targeted goals and targeting the desired market
- Researching & Suggesting Keywords
- Creating an Initial Search Engine Ranking Report
- Creating a Preliminary Website Analysis Report
- Once the keywords are finalized; we start the on-page optimization
- Under the on-page optimization process - We focus on Meta Tags, Heading, Sub-heading Tags, Alt Tags, URL Structure, Content Optimization, Internal Linking, Sitemap.xml, Robots.txt, Page speed & Load Time Improvement, Google Analytics and Search Console Setup etc.
- Under the off-page optimizations - We focus on Backlink Creations, Guest Blogging, Blog & Article Submissions etc.
- Content Building (Blog, Article, Website Blogs)
- Reporting the Monthly Work (Keyword Ranking Comparison, Traffic Comparison, Backlink’s Report)
- Way-Forward Suggestions
- Regular Review Meeting
Outcomes (what customers can expect): -
- Growth in Keyword Ranking
- Enhancement in User Traffic
- Brand Awareness
- Organic Enquiries
