Search Engine Marketing/Google

Customers often choose to look through product information on the search engine utilizing explicit keywords, and this guides them to sites that are related to the searched item. This procedure to draw in potential customers is done through the assistance of SEM, Search Engine Marketing, which is a tool used for paid advertisements. It centres around furnishing organizations with the chance to place their promotions forthright on search engines like Google, which at that point assists with getting clients who are willing to make a purchase. SEM is a unique publicizing medium, and there could be no other tool that can do what it does, making it quite possibly the most important factor behind an organization’s development.

We at City Innovates, an AdWords management company in the USA, follow the process of the below-mentioned steps for Google AdWords: -

• It entirely depends upon the needs of the client and the type of campaign (Search, Display and PLA, Video etc.) he/she prefers. While considering the overall objectives of the campaign, we suggest the paid plan.
• Clearly define the targeted audience.
• Define the start and end dates of the campaign and bid level.
• Keyword research and selection as per the match type (Broad, Exact, Broad match, Broad match modifier, Phrase match) and the CPC cost
• Landing page creations and optimization
• 'Thank you' page creation and conversion code implementation
• The decision of devices that will show up the ads
• Creation of Campaigns, Ad Groups, Ad Copies, Extensions etc.
• The Budget Plan is made depending upon how much we want to spend during the campaign span. We then provide the client with a sample report having the entire campaign-specific parameters such as Clicks, Impressions, Conversions, CTR, Cost Conversion, Bid, Quality Score, CPC etc.
• Get the budget and campaign approved by the client.
• Launch the Campaign
• Connecting the Google AdWords account with Google Analytics
• Daily, weekly, and monthly end-to-end reporting depending on the campaign-specifics, with continuous optimization to achieve the desired goals in real-time.