Social Media Optimization

Due to the ascending of users on Social Media stages, associations have released the method to contact them at a quicker phase in terms of products or significant messages. It's all gratitude to SMO, Social Media Optimization, which builds the presence of an organization through publicizing their brands on stages like Facebook, Snapchat, Twitter and so on. This tool permits employees to make various contents that drive users to their organization's website, and similarly increment product deals. SMO is known to be the best method of contacting individuals in light of the fact that practically 90% of them are associated with social media accounts.

We at City Innovates, a social media management agency in the UK, follow the process of the below-mentioned steps for Social Media Optimization & Management: -

1. Firstly, we completely research the product domain or services offered by the respective company, followed by checking out the client's digital assets, whether it is a website, social media handles, blogs etc.
2. Present a strategy document for the respective month in terms of what we are going to post and our overall plan of action for the month as per the defined scope.
3. Send this strategy document to the client and get it approved.
4. Start working on the Post documents 1 & 2 for the respective month as per the approved strategy from the client and send it to the content team for vetting.
5. Once the post documents are professionally vetted, they are then aligned with the creative team for creatives.
6. Postdoc 1 is sent to the client, followed by postdoc 2 for approval
7. Once the docs are approved, we initiate the posting on the various social media handles of the client.
8. We provide monthly end-to-end SMO progress reports
9. Every month competitor’s analysis is carried out, stating the top competitors of the respective client and comparing the numbers in terms of what we can do better with our end goal of increased reach, engagement and user base.
10. We create the posts as per the best time of the industry and reply to every comment and message in real-time as per the client's suggestions.
11. The overall optimization depends on creating valuable and share-worthy content that adds value to your brand and urges the target audience to connect and engage to achieve desired goals in real-time.