Search Engine Optimization

SEO is known as Search Engine Optimization, and it assumes a significant part in the Digital Marketing Industry. The reason is that SEO pulls in the unpaid rush from various search engines across the platform. It centres around improving the ranking in the search engine by moving online websites to top outcomes while searching for various explicit things. It gives Computerized Algorithms to search engines like News Search, Academic Search, Video Search and so on. to get unpaid traffic that can possibly turn into a future client of the digitalized organization.

We at City Innovates, a website design and development company in the UK, follow the process of the below-mentioned steps for SEO: -

1. Website Analysis
2. Competitors Analysis
3. Strategy Preparing
4. Identifying the targeted goals and targeting the desired market
5. Researching & Suggesting Keywords
6. Creating an Initial Search Engine Ranking Report
7. Creating a Preliminary Website Analysis Report
8. Once the keywords are finalized; we start the on-page optimization
9. Under the on-page optimization process - We focus on Meta Tags, Heading, Sub-heading Tags, Alt Tags, URL Structure, Content Optimization, Internal Linking, Sitemap.xml, Robots.txt, Page speed & Load Time Improvement, Google Analytics and Search Console Setup etc.
10. Under the off-page optimizations - We focus on Backlink Creations, Guest Blogging, Blog & Article Submissions etc.
11. Content Building (Blog, Article, Website Blogs)
12. Reporting the Monthly Work (Keyword Ranking Comparison, Traffic Comparison, Backlink’s Report)
13. Way-Forward Suggestions
14. Regular Review Meeting

Outcomes (what customers can expect): -

• Growth in Keyword Ranking
• Enhancement in User Traffic
• Brand Awareness
• Organic Enquiries