Search Engine Marketing/Google

The best outcomes are often gotten when an individual pays for a service. Similarly, Search Engine Marketing provides paid advertising services to its users that aides in the development of a business as far as product deals and other customer services. SEM centres around providing opportunities to organizations that are hoping to place their ads before clients who are searching for product-related information on the Google search engine. The advertisements appear on the search result pages, permitting clients to discover their way through onto the organization's platform.

We at City Innovates, the best search engine marketing agency in the UK, follow the process of the below-mentioned steps for Google AdWords: -

1. It entirely depends upon the needs of the client and the type of campaign (Search, Display and PLA, Video etc.) he/she prefers. While considering the overall objectives of the campaign, we suggest the paid plan.
2. Clearly define the targeted audience.
3. Define the start and end dates of the campaign and bid level.
4. Keyword research and selection as per the match type (Broad, Exact, Broad match, Broad match modifier, Phrase match) and the CPC cost
5. Landing page creations and optimization
6. 'Thank you' page creation and conversion code implementation
7. The decision of devices that will show up the ads
8. Creation of Campaigns, Ad Groups, Ad Copies, Extensions etc.
9. The Budget Plan is made depending upon how much we want to spend during the campaign span. We then provide the client with a sample report having the entire campaign-specific parameters such as Clicks, Impressions, Conversions, CTR, Cost Conversion, Bid, Quality Score, CPC etc.
10. Get the budget and campaign approved by the client.
11. Launch the Campaign
12. Connecting the Google AdWords account with Google Analytics
13. Daily, weekly, and monthly end-to-end reporting depending on the campaign-specifics, with continuous optimization to achieve the desired goals in real-time.