Online Reputation Management

ORM, otherwise called Online Reputation Management is a service that is utilized by organizations to hold derisive remarks back from influencing their standing. It permits the organization to zero in on expanding their product deals and services, without agonizing over individuals that are attempting to attack them. The primary motivation behind using the tool is because practically 90% of the populace is presently associated with online media stages like Facebook, Twitter, Instagram and so forth, and focusing on several individuals and their remarks can require up a ton of exertion. Along these lines, with the assistance of ORM things have gotten a lot simpler, and it has demonstrated to be a basic requirement when running a presumed organization.

We at City Innovates, a digital marketing service provider in the UK, follow the process of the below-mentioned steps for ORM: -

The below steps are implemented if ORM is required for degrading the bad or spammed links that are appearing on the first page of Google SERP:

1. Reputation research of the brand
2. Identifying the bad links of the brand
3. Preparing a list of keywords on which the bad links are appearing, as well as the keywords for the brand.
4. Identifying the good links after the bad links for promotional purposes
5. Building an online presence through social media channels
6. Creation of engaging and valuable content
7. Creation of blogs on negative keywords and regular blog content posts
8. Promotion of good links via Blogging & PR activities

The below steps are implemented if ORM is required for maintaining the brand's presence on search engines:

1. Creation of business listings
2. Once the listing gets approved, we post positive reviews from various IPs
3. Optimization of business listing as per the requirement
4. Posting of weekly reviews on the Google Business Page
5. Creation of business listings on other third-party high-authority platforms
6. Posting reviews on third-party platforms
7. If any negative reviews are posted by users, we handle that delicately, and if required, we will counter reply and try to solve his/her problem
8. Organic improvement of the general review statistics
9. Answering Quora Questions
10. Submitting Video Testimonials