Social Media Optimization

Social Media Optimization centres around reaching out to potential clients across the globe that are associated with web-based media platforms. Representatives of the business create engaging content for such platforms with the goal that it should be viewed by users to build awareness and establish a presence of their organization. This in turn helps in the increment of product deals, while permitting them to convey significant business and social messages to people in general. SMO has demonstrated to be perhaps the best approach to reach individuals, as 60% of the global population is associated with online media platforms like YouTube, Pinterest, Instagram and so on.

We at City Innovates, one of the best Social Media Management service providers in New Zealand, follow a laid down process for achieving Social Media Optimization & Management: -

1. We do a 360-degree research in the product domain or services offered by the client, followed by checking out the client's digital assets, whether it is a website, social media handles, blogs etc.
2. Present a strategy document and follow it up month-wise in terms of what we are going to post and our overall plan of action as per the defined scope.
3. Send this strategy document to the client and get it approved while incorporating any feedback from the client.
4. Start working on the Post documents 1 & 2 for 15 days each of the respective month as per the approved strategy from the client and send it to our content team for vetting.
5. Once the post documents are professionally vetted, they are then aligned with the Creative team for designs.
6. Postdoc 1 is sent to the client, followed by Postdoc 2 for the approval of 15-day posts each.
7. Once the docs are approved, we initiate the posting on the various social media handles of the client.
8. We provide monthly end-to-end SMO progress reports to cover any client feedback.
9. Every month a competitor analysis is carried out of the top three competitors of the client, while comparing the numbers in terms of what we can strategize better with our client’s strengths and end goal to ensure increased reach, engagement and user base.
10. We place the posts as per the best time zone for the industry and respond to comments and messages in real-time as per the client's advice.
11. The overall optimization is aimed at creating value-based, share-worthy content that adds value to your brand and urges the target audience to connect and engage to achieve desired goals in real-time.