Online Reputation Management

Individuals regularly utilize the web and quest for data-dependent on a product or service that an organization provides. Because, if the reputation of the product is shown adversely, it will repulse the clients, which will be a gigantic misfortune for the organization. This negative data on query products is added by frustrated users that are profoundly centred around affecting the organization such that it falls. Be that as it may, since ORM, an Online Reputation Management service was presented by Digital Marketing agencies, overseeing such scornful comments, while disguising and controlling the organization's reputation has gotten simpler. This has demonstrated to be an important tool for enterprises with respect to their standing.

We at City Innovates, a digital advertising agency in New Zealand, follow the process of the below-mentioned steps for ORM:-

The below steps are implemented if ORM is required for degrading the bad or spammed links that are appearing on the first page of Google SERP:

1. Reputation research of the brand
2. Identifying the bad links of the brand
3. Preparing a list of keywords on which the bad links are appearing, as well as the keywords for the brand.
4. Identifying the good links after the bad links for promotional purposes
5. Building an online presence through social media channels
6. Creation of engaging and valuable content
7. Creation of blogs on negative keywords and regular blog content posts
8. Promotion of good links via Blogging & PR activities

The below steps are implemented if ORM is required for maintaining the brand's presence on search engines:

1. Creation of business listings
2. Once the listing gets approved, we post positive reviews from various IPs
3. Optimization of business listing as per the requirement
4. Posting of weekly reviews on the Google Business Page
5. Creation of business listings on other third-party high-authority platforms
6. Posting reviews on third-party platforms
7. If any negative reviews are posted by users, we handle that delicately, and if required, we will counter reply and try to solve his/her problem
8. Organic improvement of the general review statistics
9. Answering Quora Questions
10. Submitting Video Testimonials